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Career Advancement: Branding For Your Future

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career advancementHow do you plan for career advancement? When we are young, people ask what we want to be when we grow up. Depending on the age, answers can range from astronaut to rock star, baseball player to fire fighter. But how would you answer that question today?

Our career should continually evolve as we gain experience, knowledge, understanding and determine what parts of our job we enjoy and excel at versus those that we would willing delegate to others.

Having a clear understanding of what you want your career to move toward, where you want to go in the future, what you want to be when you ‘grow up,’ is important information when determine the strategy for your career advancement.

During a recent Relevant Conversation I talk about how to brand yourself for your future. The steps are simple:

  1. Determine where you want your career to go
  2. Create a brand for that future position
  3. Spread the word

How do you get there? The following slide offers some of the tactics I have personally used in my own career advancement.


In every case, it may require that you stretch outside your comfort zone. I call that using your “risk muscle.” However, without a little risk you will be hard pressed to move in the direction you desire.

Listen to my podcast for more details on the process of branding for the future.

JJ DiGeronimo JJ DiGeronimo, a speaker, author and thought-leader for Women in Tech and Girls and STEM, empowers professional women and consults with senior executives on strategies to retain and attract Women in Technology to increase thought and leadership diversity within organizations.

Check out JJ’s new Award Winning book Accelerate Your Impact by downloading three free chapters.accelerate your impact

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